GET ENCHANTED THIS FESTIVE SEASON AT PHOENIX MARKETCITY & PALLADIUM
~ Phoenix Marketcity And Palladium Welcomes the Festive Season with Lights Delights and Celebrations
Chennai: Phoenix MarketCity and Palladium is all set to brighten the festive season and spark the mood of celebration through its captivating Diwali décor. The décor is designed to enhance the celebratory mood of the festivals of lights. The kinetic installations at the mall connects with a sentiment to move ahead in unison towards a luminous future.
A scintillating ‘Lights Delights Celebrations’ festival was unveiled by people from different walks of life on 21st October 2020 at Phoenix MarketCity in the presence of respected guests and enthusiastic patrons. The lighting of larger-than-life Diya of Lights and Celebrations that gilded in gold and was adorned with lights & bright decorations demonstrated a pleasant experience for the mallgoers and welcomed the festive season in a spectacular manner.
Diya of Lights and Celebration (Phoenix Central Atrium – Lower Ground Floor)– a 50 feet tall suspended diya, the One World (Drop Off Roundabout) – a kinetic sculpture, Ascension to Freedom (Palladium) the sparkling golden chandelier – along with the Wondrous World, alluring kinetic danglers all over the central atrium, aimed at representing the unprecedented times our community has seen this year and also the prosperity that lies ahead.
Ms. Pooja Patti, Centre Director, Phoenix MarketCity and Palladium commented, “These are special times and we wanted to engage with our patrons and our partners in a very special way by bringing the festive season alive with a special decor coupled with some exciting deals and offers from across categories like Electronics, Home Décor, Jewelry, Ethnic, Watches and exclusive deals at fine dining restaurants. We expect more and more people to enjoy the ambience while shopping at their favourite brands.”
She also added, “While we welcome each and every one to the mall to soak in the festival of lights at display at the mall, we encourage them to use Nhance App for planning their visit and a safe shopping experience and never compromise to practice social distancing and wearing masks. Ensuring the safety and hygiene of our patrons and staff at Phoenix Marketcity and Palladium continues to be our priority.”
Considering the ongoing season, Phoenix Marketcity and Palladium has implemented stringent precautionary measures to monitor the safety of its customers and staff while enforcing safety guidelines across the mall. Additionally, ‘Nhance by Phoenix’ app provides a seamless & safe shopping experience with features like Plan your Visit, Contactless Payments & Dining, Smart Parking and many more. The app gives a live overview of all the people entering and shopping inside the mall at any given time. In addition to this, patrons can enjoy a lot more using the app. From pre-booking an express entry to the mall, locating their favorite stores easily, making quick and contactless payments, pre-ordering their food from anywhere in the mall, availing free monthly rewards to exploring all the latest deals.
Décor Installations at the Mall:
1. The One World Kinetic Sculpture in the drop-off roundabout, promotes the idea of synchronization. The installation in the middle sympathizes with how everyone’s life came to a pause at some point during the pandemic. The kinetic movement structures exhibit the positive energy released into the universe and intends to motivate everyone to come together and propel forward. The synchronized movement of this kinetic sculpture epitomizes the joining of forces and the need to move ahead, guided by a sense of purpose and common desire.
2. The Diya of Lights and Celebrations symbolizes the spirit of joint endeavor and undying optimism in trying times. The gilded artifact, designed as a suspended piece of jewelry, is consistent with the theme of Lights Delights Celebrations. The hanging diya is deliberately positioned at a height of 50 feet giving a sense of awe and at the same time symbolizing courage to face up to challenges, however daunting they might be. The high-gloss finish reflecting the lights is expressive of our cultural ethos that marks the dispersion of darkness and advent of light.
3. Golden chandelier, an elegant light – chandelier that fills up the Palladium’s atrium is another iconic part of the décor, brimming with grace. The elegant chandelier spiraling upwards embodies ‘liberation’ – a progression from gloom to light. While the starburst at the top represents success, the ones at the bottom represents opportunity. The journey up the spiral reinforces our collective endeavor towards attaining higher levels of progress and growth.
4. Sparkling Kinetic Danglers, hanging in Phoenix Marketcity adds to the ambience as an ornamental display twirling and shining with lights.
The Lights Delights Celebrations at Phoenix MarketCity is set to immerse in its golden glow setting the mood just right for the occasion.