IIFL Finance & Rohit Sharma’s #SeedhiBaat campaign to benefit 30 lac customers
IIFL Finance, one of India’s leading Non-Banking Finance Companies, and India’s superstar cricketer Rohit Sharma have started #SeedhiBaat campaign explaining benefits of IIFL Finance’s home loan, gold loan and business loan products to 30 lac customers across India.
Putting this message across is superstar cricketer Rohit Sharma who is known for his straight and effective approach to batting, successful captaincy, and a clean image. He aligns perfectly with IIFL Finance’s mission of talking straight and being honest.
IIFL Finance is one of the fastest growing and most retail-focussed finance companies in India with over Rs 40,000 crore of assets under management and is present in 2500 locations. IIFL Finance has seen its customer base and business growing significantly even during the lockdown phase due to #SeedhiBaat with customers and offering loans at lower cost and without any hidden charges.
Commenting on the association, Rohit Sharma said, “I am happy to be associated with IIFL Finance. #SeedhiBaat is how I live my life and play my cricket. One needs not just skills but also honesty and empathy to become a successful cricketer. And as a captain, I believe in straight talk as that is the key to success.”
Mr R Venkataraman, Managing Director and Co-Promoter, IIFL Group said, “Rohit Sharma, as IIFL’s brand ambassador. He is renowned for his straight drives. We believe in ‘Seedhi Baat’ or doing business the straight way. Rohit is a living representation of brand IIFL values.”
Besides being the vice-captain of the Indian cricket team in limited overs format, Rohit also holds the record for the highest individual score in one-day internationals (ODI), the only player to hit three double centuries in ODIs, and four-times winning captain of Indian Premier League (IPL).
About IIFL Finance
IIFL Finance, through its subsidiaries, offers a wide spectrum of products such as Home loan, Gold loan, Business loan, Microfinance, Capital Market finance and Developer & Construction finance to a vast customer base of about 30 lakh customers. IIFL Finance has widened its pan-India reach through extensive network of branches spread across the country and various digital channels.