Godrej Appliances targets double-digit growth this festive season with a slew of new products and attractive schemes


Godrej Appliances targets double-digit growth this festive season with a slew of new products and attractive schemes

                ~Introduces new range of refrigerators and washing machines

~ Rolls out ‘Dil Se Diwali’ offer with a basket of easy EMI schemes and upto 20% cashback

Chennai, 12th October 2021: Godrej Appliances, one of India’s leading manufacturers of Consumer Appliances and amongst the key consumer facing businesses of Godrej & Boyce, flagship company of Godrej group, unveiled its ‘Dil Se Diwali’ festive promotion by launching a range of new products and enticing offers to make this festive season brighter.

With second wave at an end, consumers are looking forward to some celebrations finally, albeit with caution. Appliances are a part and parcel of festive celebrations at home and the season is expected to augur positive purchase sentiments. The company has launched a range of aesthetic glass door direct cool refrigerators, double door frost free refrigerators, and top load washing machines. This is in line with the increased traction witnessed in the premium segments since the last few months and follows the company’s foray into the premium category of dishwashers recently.

Commenting on the festive launches and offers, Mr. Kamal Nandi, Business Head and Executive Vice President – Godrej Appliances, said, “After a difficult year dealing with the pandemic, consumers in India are gearing up to celebrate the festival season. Despite concerns around the third COVID wave, double vaccination should help in driving positive consumer sentiment. Festive season usually contributes 30% of annual sales for us. We are seeing encouraging signs of demand revival and are targeting a double-digit growth rate of 20% plus during this festive season. We believe this season, consumers will celebrate ‘Dil Se Diwali’ with our slew of exciting offers and new introductions.”

The festive season is marked by deals and offers and given the overall economic downturn in multiple sectors due to Covid, festive promotions will also play an even more significant role this year.  In keeping with consumers’ need for liquidity, the company has designed lucrative cash backs upto 20% and Multiple EMI schemes (8/0, 10/2, 12/4 standard EMI schemes, 1 EMI off on 20/5 scheme and 24/4 fixed EMI schemes starting at just Rs. 900). Consumers can also take home a premium Godrej Appliance by paying just ₹1 down payment, creating yet another opportunity for our customer’s delight. Extended warranty is also available in specific categories and segments to ensure that the customer is getting maximum value on his festive purchase. The Dil Se Diwali festive promotion offers will be available till 15th November across stores. Customers can also avail offers on the company’s e-store at shop.godrejappliances.com.

Furthermore, Mr. Sanjeev Jain, National Sales Head, Godrej Appliances, added, “We are happy to continue the Godrej tradition of bringing joy into the lives of millions of Indians through our value-laden products and further dazzle up the festivities through our thoughtfully designed offers – cashbacks, easy finance schemes with attractive EMI, extended warranty and more is available for our consumers to pick from. With our technologically advanced products exclusively launched for the season, backed with attractive offers we are confident of a good festive run.”