TRA Brand Trust Report 2019: Dell, Jeep, LIC top the charts; SBI debuts at 10
Dell has been ranked as India’s Most Trusted Brands in TRA’s Brand Trust Report, 2019, the ninth edition in its series. It is followed in second position by Jeep, which also becomes the Most Trusted Automobile Brand of India this year. LIC and Amazon are ranked 3rd and 4th and Apple iPhone is India’s 5th Most Trusted Brand, rising 116 ranks from 2018 to also lead in Mobile Phone-Series.
The mobile phone brand of Samsung is at 6th spot and the leader among Mobile Phones. LG’s Televisions makes to 7th rank and is also the leader in the Consumer Electronics Super-Category. The 8th Most Trusted Brand rank is held by Aviva Life Insurance, Maruti Suzuki is at 9th position and is followed by State bank of India at 10th slot. The largest number of brands are from the Tata Group and it has 23 brands in among the Most Trusted list. Godrej has 15 brands, Amul has 11 and Samsung is represented in 8 Categories. LG, Honda, Cadbury’s, Nestle, Parle and Dabur are represented by 7 brands each. A significant achievement for Dabur is that its brands are leaders in each of the categories represented.
TRA’s Brand Trust Report 2019 is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Brand Trust Matrix of TRA. This year’s study involved 15,000 hours of fieldwork, covering 2,315 consumer-influencers across 16 cities in India, and generated 5 million datapoints and 9,000 unique brands, from which the top 1000 brands have been listed in this year’s report. Indian Statistical Institute is TRA’s statistical partner for the research methodology.
Among India’s 1000 Most Trusted brands in BTR 2019, there are total 39 Super-Categories and 289 categories. The categories with the maximum brands are F&B and FMCG contributing to 26.8% of the total brands in the listings. Some of the category leaders in Brand Trust Report 2019 are American Express (All India Rank 12) from Credit Cards, Otto (All India Rank 23) from Menswear, Muthoot Finance (All India Rank 24) from Financial Services, Tanishq (All India Rank 14) from Jewellery, Kangaroo Kids (All India Rank 15) from Pre-School, Mictrotek (All India Rank 417) from Inverters, Discovery (All India Rank 348) from Factual Entertainment, Astral (All India Rank 994) from Pipes, Amway (All India Rank 553) from Direct Selling, and Kent (All India Rank 476) from Water Purifiers.
Commenting on the launch of the report, N. Chandramouli, CEO, TRA, said “Without trust, the entire engagement of a brand becomes ineffectual. The trust a brand generates is basis of all transactions that consumers have with the brand. The act of trust involves a voluntary transfer of resources – emotional, physical, financial or material – with no immediately visible, tangible or quantifiable commitment back to the trustor or consumer. Therefore the onus of building the trust-bond rests completely with the brand.”