Xiaomi India retains its smartphone market leadership in Q2 2018
Xiaomi today announced that it has retained its market leadership in the India, continuing to occupy the number one smartphone vendor position in Q2 2018, as per IDC’s latest Quarterly Smartphone Tracker, Q2 2018. With a market share of 29.7%, approximately one out of three smartphones sold in India were Xiaomi devices in Q2 2018. The quarter also marks the first time a smartphone brand shipped nearly 10 million units within a single quarter.
Key highlights of the IDC’s latest Quarterly Smartphone Tracker, Q2 2018:
1.Xiaomi has retained number one position in India with 29.7% market share
2.Xiaomi has 24% higher shipments than the second largest vendor in the country
3.Xiaomi has been the number one smartphone vendor for four consecutive quarters since Q3 2017
4.Xiaomi continued to be the number one smartphone vendor in the online smartphone market with 55.6% market share, for the 7th consecutive quarter
5.Xiaomi grew by 107.6% from Q2 2017 to Q2 2018, making it the fastest growing smartphone brand in the Top 5
6.Xiaomi had more than 56% market share in the online smartphone segment, and 33% of its overall shipments came from offline channels in 2Q18.
7.Four out of the top five smartphones in Q2 2018 were Xiaomi smartphones பூ Redmi 5A, Redmi Note 5 Pro, Redmi Note 5 and Redmi 5, accounting for 26% of overall smartphone shipments in the country in Q2 2018
8.Redmi 5A continued ranking as the number one selling smartphone after seven months, with more than three million units shipped in the quarter.
Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India said, “This is a proud moment for Xiaomi India as we have continued ranking as the number one smartphone vendor in India for the fourth quarter in a row. We are so grateful for the immense love and support we have received from millions of Mi Fans, who have believed in us every step of the way. Our mission to deliver amazing products at honest pricing has changed people’s lives and started a new chapter in the mobile Internet era in India, and I believe we will become an even bigger part of people’s lives as we are committed to gaining our users’ sustained trust and appreciation through constant innovation across our products, business model and infrastructure.”